At telmore, there is never a dull moment, not even when it comes to customer insights.
At telmore, we did a survey around customers’ serial habits, where we found a lot of insights that we used for the creative concept.
Surprisingly many have been their series partner cheating and even spoiled events in series. By using insights, we know that we reach a large target group, which can relate to the concept and there is thus a greater chance of involvement.
We started the campaign by explaining what Netflix and Telmore mean. We set the stage to get into the series universe and connect Netflix with Telmore, so people were aware that you can include your streaming in your mobile subscription.
In parallel as the concept was rolled out on TV and web, we ran PR activities, which created interaction and sharing, where Telmore took ownership of the topic of serial infidelity and spoilers.
Telmore took ownership of the subject of series infidelity and spoilers, which could be used continuously on its own platforms, to establish that at Telmore you will find entertainment, movies and series.
