We helped Netflix promote a new season of la casa de papel (money heist) without losing the Telmore brand recognition and the message that it’s an advantage to gather your streaming at Telmore, so you always have access to the latest series and even save money every month.
The main task was to merge the two brand identities without losing the recognition of either of them.
The new season has scenes from iconic places in Copenhagen, such as Tivoli and Nyhavn, which were important to include in the campaign.
At Telmore, there is never a dull moment
the campaign got a lot PR attention and went viral when there were people who had filmed inside and outside the hotel that the red-clad Dali thieves were crawling down the walls. it came on the Instagram profile Anders Hemmingsen (1.2 million)
the sender recognition was improved and people understood that netflix was included in the package at Telmore.
ClientTelmore x Netflix (La Casa de Papel)ServicesArt Direction, Concept developingYear2021
